People Talking About (that might not be the final name for the metric; at press time, Facebook wasn’t sure) will measure user-initiated activity related to a Page, including posting to a Page’s Wall, "liking", commenting, sharing a Page post or content on the Page, answering a Question posed to fans, mentioning a Page, "liking" or sharing a deal or checking in at your Place. - from Mashable
It means that if you create your own customized check-in in Places for Facebook you will be able to monitor the stat via Facebook itself right on your page for place
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